Nike, for decades, has inspired anyone with a body to be an athlete. Nike praises individuals who make working out and getting fit a part of everyday life. In today's society people are obsessed with how their bodies look and people take extreme mesures to get a slim figure, especially women. But who can blame them? Most advertisements we see today are filled with stick skinny models; none of the ads showcase what an average woman's body looks like. This sends a message to all women that they need to be that skinny to be beautiful. Due to this, more than 24 million people in the United States suffer from eating disorders , according to the National Association of Anorexia Nervosa and Associated Disorders (ANAD). The ANAD surveyed women on a college campus and found that 91 percent had attempted to control their weight through dieting.
Nike doesn't want any part of that. Nike wants to inspire women to embrace who they are, especially those with large behinds. To promote its new butt-enhancing shoe, Nike created this "my butt is big" campaign. The text on the ad gives a powerful voice to those who have a curvy figure, and that voice was well-received.Crystal Smith, writer for salon.com, was impressed with this ad. She said: "When I read the first line of their little poem -- "My butt is big and round like the letter C" -- I instantly climbed on-board. It sounds like Nike is praising curves and telling women that if someone has problem with your shape they can kiss your ass -- and what's wrong with finding strength in an asset others might not think is beautiful? What's wrong with acknowledging that big butts draw attention and that, no, lunges don't do a damn thing but give it more shape. Nike is headed in the right direction."
I think Nike did a wonderful job of communicating a message to this specific group of women and to everyone else. Nike is sending out a message that being bigger can be empowering. I think that this type of campaign is needed in today's society. It is refreshing to open up a magazine and see a body that is not stick thin and that is closer to the size of an average American woman. Nike inspires healthy bodies by pushing people to be active and it’s also inspiring people to have a healthy outlook on their bodies and the bodies of others. Every woman is made different, and inspiring women to accept who they are and what their body looks like is an incredible thing.